Nudist Popularity Really Taking Off

LAND O’ LAKES – They frolic naked in the sun, defend an often misunderstood lifestyle and boost the local economy in ways few people realize.

As many industries struggle, Pasco County’s nudist resorts are enjoying the kind of success that would make even Donald Trump smile.

Despite recent controversy, Caliente Resorts, one of three major nudist or clothing-optional destinations in Land O’ Lakes, says its revenue is up 120 percent. That’s thanks, in part, to an influx of European travelers taking advantage of the euro-to-dollar exchange rate.

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